Stella Artois x Miami Open

As a returning partner at Miami Open, Stella Artois wanted to refresh its premium Racquet Club experience so we gave fans a new way to get in on the action with The Perfect Serve Challenge: a tennis-inspired game to test their skills and score some exclusive merch, alongside a premium bar and lounge where they could catch the action from the sidelines.

CLIENT: STELLA ARTOIS

AGENCY: SALT XC