Visa

Tap to Travel Back

Gen Z values memories over money, so we’re turning their transaction fees and travel data into shareable clout.

VisaVisits App

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Guerrilla City Stickers

Visa will place stickers at participating locations to both highlight where Visa is accepted and to promote the new VisaVisits app.

The Problem:
Canadians use cash more often when travelling abroad due to concerns about extra fees, limited card acceptance, and fraud.

Key Insight:
For Gen Z, spending is part of building experiences they want to capture, post, and share online. They value memories over money and want to hold onto the moments that shape the story they tell the world.

The Team:
Cailey Bisgould, Iman Sheikh

My Role:
Art Director & Copywriter

Client:
Visa

Big Idea:
Tap to Travel Back