Food for Freeloaders

Kibbles ‘n Bits

You don’t need to overspend to feed your dog right, especially when they’re not chipping in on the bills.

Phase 1:

Kibbles ‘n Bits recognized as the brand exposing your dog for what they really are: A (loveable) freeloader.

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Phase 2: Dog Job Application

Now that we know your dog is a freeloader — it’s time they got a job.

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The Team:
Individual Project

My Role:
Art Director & Copywriter

Client:
Kibbles ‘n Bits

Big Idea:
Food for Freeloaders

The Problem:
With the rising cost of living and pet food prices soaring, feeding your dog can feel like a luxury, especially when you’re trying to stick to a budget.

Key Insight:
Pet owners want to give their dogs the best, but many feel priced out by expensive food brands. For budget-conscious families, the priority is finding dog food that balances affordability with reliability, ensuring their dogs get the nutrition they need without breaking the bank.