Kibbles ‘n Bits

Food for Freeloaders

With the cost of living rising and pet food prices reaching new highs, feeding your dog shouldn’t feel like a luxury. Yes, they’re family, but let’s be honest, they’re not exactly pitching in. That’s where Kibbles ‘n Bits comes in to deliver what matters most: taste, nutrition, and dependability - without the premium price tag. By portraying dogs as the lovable freeloaders they are, the brand reminds pet owners that caring for your pup doesn’t have to break the bank.

Guerrilla Stunt

Photo cutout boards are placed in dog parks, inviting your furry friends to pose as working professionals. This creates fun, shareable moments for pet owners.

The message on the inside panel of the cutout encourages pet owners to share their cutest photo for a chance to win a prize and receive a 10% discount off their next purchase.

Art Director: Cailey Bisgould

Copywriter: Cailey Bisgould