Pearl Milling Company (formerly Aunt Jemima)

Embrace the Fake

Guerrilla Stunt

Photo cutout boards are placed in dog parks, inviting your furry friends to pose as working professionals. This creates fun, shareable moments for pet owners.

The message on the inside panel of the cutout encourages pet owners to share their cutest photo for a chance to win a prize and receive a 10% discount off their next purchase.

Art Director: Cailey Bisgould

Copywriter: Cailey Bisgould